Search Engine Marketing

We mean business.

Search Engine Marketing is one of the primary marketing strategies used in today’s rapidly changing online environment. The concept of SEM is similar to that of an inverted umbrella. It is one of the most important “catch-all” and effective strategies used today. Getting your message on the web through as many avenues as possible is the end all goal. Without an SEM campaign, finding your company would be akin to looking for a needle in a stack of needles. To the small, medium or large business owner or corporation having an aggressive SEM company deploy an online Internet marketing strategy is essential for long-term growth, visibility and search engine ranking.

Pay Per Click (PPC) Marketing.

The Pay Per Click search engine marketing strategy (aka PPC) is a sponsored initiative whereby Google, Bing, Yahoo, etc., actually invoice the company doing the advertising in an amount that is pre-determined based on the number of times their link is clicked. A large corporation, for instance, that has a substantial marketing budget, they may pre-pay for “key words” unique to their industry and, based on their budget, set the maximum daily number of clicks at a thousand. Once that daily limit has been met, the ad disappears. For the smaller, budget minded organization looking for immediate web exposure, they may set the max at 20 clicks per day.

The PPC strategy can work on not only your small local market but also can be used on a national level. PPC search engine marketing campaigns deliver immediate results and, in some instances, can serve as a valuable tool when used in conjunction with SEO Organic Campaigns. PPC is a great strategy for Internet advertising and search engine promotion that will ultimately result in increased website traffic for your business.

SEM

Reach the Local Market.

IDP’s search engine marketing services encompass a wide variety of strategies all focusing on the same end goal, increased website traffic and ranking. We will develop a locally targeted SEM campaign that will allow those customers in your own backyard to find your products and/or services. Local SEM efforts are only as effective as the SEO content that is programmed into your site. To this point, a refined online marketing strategy that speaks to the businesses in your geographic area is not only effective in promoting and positioning your company’s online ranking results but will also generate strong visibility for your company.

Banner Advertisements.

Similar to a PPC (Pay per click) campaign, banner ads is an SEM strategy that functions in much the same way. Typically, they are a form of Internet advertising that is both visually pleasing and informative. This type of search engine promotion will not only tout your company’s products or services but will also include linking functionality back to your primary website. There is a cost associated with running an Internet advertising campaign; however, over time, as you’ve experienced an increase in website traffic, these ad’s can be phased out or simply budgeted down on the number of daily clicks allowed.

Link Building.

There are a number of facets to creating effective link-building. Obtaining additional domain names can serve as either a “landing page” for your company’s products, services, etc., or simply re-direct the web user to your primary website. Another approach is linking your site to your supplier’s website or (if allowed) in the case of a B2B relationship, to your customer’s site. This will provide your company with the potential for rapidly expanded web traffic.

Directory Management.

There are a number of options to list your website on when it comes to directories. Directories give your company the advantage of being placed on web sites that internet users ultimately end up visiting…But don’t just think the first one that comes along makes sense for your business website. Placing your company on the wrong directory can be costly to not only your budget but also your website’s positive linking. Let IDP help strategize an approach that’s right for your organization. In the end, inclusion in online directories is an SEM strategy that will create opportunity for increased website traffic and growing revenue.

Newsletters.

Falling in step with the most strategic marketing tools, company newsletters are one of the most effective on-line tools to promote new product information or even just a friendly reminder, “Hey we’re still here,” to your current clients and potential prospects. With IDP’s creative writers and talented graphic designers, your newsletter will look as if it’s coming straight out of one of the top publishing houses. IDP offers a wide array of newsletter campaigning options that are sure to fit your budget. Start reaching your market like the pros do, contact us today.

IDP builds successful online marketing campaigns.       
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Testimonials

When we started our new business, we knew we needed to have a web presence to promote our services. We found IDP on-line and I must say they were very accommodating in not only working within our budget, but also in providing us great service and turnaround time for our project. They're very professional and they definitely have a strong grasp on how to take one's business to the next level. The growth we've experienced as a result of our website is proof positive of their commitment to do the job right!

Jeff Hinkle
Owner
Clear Choice Cleaning Solutions