Learn the data, know the data, live the data!

One of the most important and vital elements in launching an on-line marketing campaign is having a solid understanding of the traffic that visits your site. Without a proper keyword strategy, your customers will never find you. Through detailed analysis, we can determine what pages your website visitors are frequenting, how long they’re staying on specific pages as well as what keyword or ad-words are drawing them to your site.

For local geographic as well as national on-line marketing initiatives, our statistical log analysis and tracking software will allow IDP to effectively dial in your sites content in order to adapt to what’s working for search engine visibility, regardless of where your target market resides. IDP’s customized tracking software will help us determine what on-line marketing initiatives are working and those that are not thus allowing us to make revisions accordingly. In time, the data collected will add to the overall exposure and success of your website. IDP can prepare monthly data and marketing analysis for your review. We will establish critical site metrics for the purpose of providing you with valuable site traffic information. IDP will be there to provide our support, experience and expertise in making your on-line website become a long-term success.

SEO Analysis.

Keyword Analysis – deploying an SEO strategy is only one piece of the on-line marketing puzzle. Once your site has been submitted to search engines, it is important to know if the keywords you’ve selected are delivering the best results. IDP’s web analytics software will determine which keywords are getting the best response, what search engines are using your keywords and where the visitors are originating from as well as how long they stay on each page. This will enable on-going adjustments to your strategy, paving the way for optimum search engine rankings.

As part of our Keyword strategy, we will provide the following:

Lead Lure.

Traffic Tracking – any salesperson knows that it is imperative to strike while the iron is hot. Knowing who is visiting your site is critical to turning prospects into customers. IDP’s Lead Lure system is capable of providing our clients with the following key data that will allow you to take advantage of your web traffic like never before.

• Lead Lure can help you develop a fully customizable list of your own lists of prospects, competitors
  and returning customers.
• Establish customized sales territories thus eliminating duplication of efforts.
• Lead software will allow you to receive in-depth visitor activity of all the businesses that visit your website.
• IDP’s lead lure software will provide your company with summary emails that list all of the companies
  that view your website.
• Identify the visitors who come to your website by email address, phone numbers, business address and more.

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Testimonials

When we started our new business, we knew we needed to have a web presence to promote our services. We found IDP on-line and I must say they were very accommodating in not only working within our budget, but also in providing us great service and turnaround time for our project. They're very professional and they definitely have a strong grasp on how to take one's business to the next level. The growth we've experienced as a result of our website is proof positive of their commitment to do the job right!

Jeff Hinkle
Owner
Clear Choice Cleaning Solutions